Thursday, August 27, 2020
The exceptionally blue-penciled and controlled Victorian culture contained a huge difference, with a little extent of the rich-first class, made frequently out of blue-bloods and judges. The larger part be that as it may, was amazingly poor, frequently attempting to accommodate their families not to mention themselves. In the severity of life at that point, numerous individuals dove into accounts of the more diverting and less controlled sides of life. Creators didn't place their characters into standard, everyday situations that would appear to be somewhat dull and exhausting, however made light, drastically complex stories that included individuals in urgent circumstances, for example, the man that must pick between three ladies stowing away in his truck. In the primary story, Ã¢â¬ËTony Kytes, Arch DeceiverÃ¢â¬â¢ by Thomas Hardy, a youngster is in a circumstance wherein he should pick a lady to wed, being the main appealing youngster in this town, he has a ton of control and authority over these ladies. All through the story, the ladies are depicted as artless and edgy, as we find in the peak of the story in which three unique ladies are covering up in a similar vehicle. Toward the finish of the story, Tony loses control and is by all accounts less in order of the circumstance and becomes controlled by the three ladies who are contending with one another so as to make sure about Tony as a spouse. The ladies at long last discover that they have all been guaranteed to become TonyÃ¢â¬â¢s spouse, and Unity and Hannah leave, professing to be resilient ladies who are unaffected by this shocking circumstance. Tony is left with Milly, to which he declares Ã¢â¬ËÃ¢â¬ ¦It appears as though destiny had appointed it that it ought to be you and I, or no one, and what must be must beÃ¢â¬ ¦Ã¢â¬â¢ This line is significant as it connects in with the subject of destiny which applies to different stories. The following story is called Ã¢â¬ËOld Mrs. ChundleÃ¢â¬â¢ by Thomas Hardy. It depicts and elderly person who is exceptionally isolated from the remainder of her town. The creator expresses that she has never at any point wandered past the following town from hers. At some point, Mrs. Chundle is visited by the Curate who approaches her for some food. Mrs. Chundle will not sit close to the clergyman, saying Ã¢â¬ËOh, confidence, I donÃ¢â¬â¢t need to eat with my betters-not IÃ¢â¬â¢. The Curate convinces Mrs. Chundle to go to chapel; she reveals to him that she is almost hard of hearing and would not have the option to hear anything. All through the remainder of the story, we see the clergyman make different gadgets trying to get Mrs. Chundle to go to chapel. Notwithstanding, Mrs. Chundle is compelled to depend on the Curate until he in the long run drives her to her demise when she runs up the slope to get the chance to chapel on schedule. The last story, the Stolen Bacillus by H.G Wells, reveals to us the account of a revolutionary who visits a bacteriologist. During the visit, the sheer capability of the devastation brought about by the microbes that he observes sparkles his turmoil, prompting the youngster to take a bunch of the perceptually risky microscopic organisms, imagining that he could crush a whole city with its unimaginable force. The researcher and his significant other seek after the man through the boulevards of London in casual garments, passerby cheer thinking this is quick fuelled race, this likewise gives us the feeling that this microorganisms is exceptionally risky. The rebel stops and the researchers think itÃ¢â¬â¢s past the point of no return. The last bend in the consummation of the story is that the man drinks the infection imagining that he has now picked up the capacity to devastate the whole nation through the intensity of cholera, however rather he drank a unique bacterium that is utiliz ed to turn monkeys blue. In a similar story, the Anarchist is depicted as a confounded yet sharp man that needs to cause however much obliteration and pulverization as could be expected to society. He cites Ã¢â¬ËÃ¢â¬ ¦.those minor atomies, may increase and pulverize a city! Wonderful!Ã¢â¬â¢ From this you can unmistakably observe that this manÃ¢â¬â¢s goals are to cause however much annihilation as could reasonably be expected to the city. A Ã¢â¬ËÃ¢â¬ ¦.slight glimmer of fulfillment showed up on the pale manÃ¢â¬ ¦Ã¢â¬â¢ after he at living societies of this bacterium, with the creator expressing that Ã¢â¬ËÃ¢â¬ ¦morbid pleasureÃ¢â¬ ¦Ã¢â¬â¢ showed up from the man as he was assessed by the researcher. This makes the peruser mindful that this man has not come to find out about microorganisms, yet rather to discover how to utilize them to cause destruction. The manner in which the bacteriologist is depicted is additionally significant, as he accepts that it is a weight to keep that microbes once murmuring, Ã¢â¬ËÃ¢â¬ ¦..I am obliged to Ã¢â¬ ¦.Ã¢â¬â¢ .The message verbalized by the creator is that individuals ought to be decided by their appearance on the off chance that you don't have any acquaintance with them and that we ought to keep in mind the intensity of nature. The principle character in Old Mrs. Chundle is unmistakably old Mrs. Chundle. Mrs Chundle is an old, hard of hearing lady, who is unmistakably very glad living all alone, she has never wandered past the closest town in her entire life. At some point, she is visited by the minister who approaches her for some food. It is then uncovered to us that she is almost hard of hearing and experiences difficulty hearing individuals. The keeper asks her for what valid reason she doesn't go to chapel and she clarifies her condition. All through the story, the Curate endeavors to help her by considering different ways she would have the option to hear the community gatherings. Toward the finish of the story, Mrs. Chundle is let somewhere around the minister who vowed to come over and read to her. The principle character in Thomas HardyÃ¢â¬â¢s story is clearly Tony Kytes, he is depicted as Ã¢â¬ËÃ¢â¬ ¦ Ã¢â¬ËTwas somewhat, round, firm, close face, with a crease to a great extent left by smallpoxÃ¢â¬â¢ yet this was insufficient to Ã¢â¬ËÃ¢â¬ ¦hurt his looks in a womanÃ¢â¬â¢s eyeÃ¢â¬ ¦.Ã¢â¬â¢ He was the Ã¢â¬ËwomenÃ¢â¬â¢s favouriteÃ¢â¬â¢ and cherished every one of them. He was profoundly engaged with Ã¢â¬Ëall the remainder of the outrageous stuffÃ¢â¬â¢ and advised to us by the creator. The message from the story is obviously Ã¢â¬ËLooks can be deceivingÃ¢â¬â¢ and that you can't change destiny. The connections between the creator and narratorÃ¢â¬â¢s perspectives towards ladies in Ã¢â¬Ëarch deceiverÃ¢â¬â¢ unmistakably gives us that at that point, mean were very misogynist towards ladies and accepted that every one of them were urgent and would effectively get hitched, for example, in this story where they battle about an obviously unscrupulous man. The principle relationship in Old Mrs. Chundle is the connection among here and the clergyman. It is an odd relationship because of the way that when the clergyman came into Mrs. ChundleÃ¢â¬â¢s life she passes on. Anyway we can see that the clergyman has helped Mrs. Chundle pass on upbeat as she figured out how to hear the expression of God. The entirety of the narratives I have referenced contain unforeseen endings which include funniness or pity into the tales. Thomas HardyÃ¢â¬â¢s books both contain altogether different endings. In Ã¢â¬ËArch DeceiverÃ¢â¬â¢, the consummation was normal as we realized that no good thing would occur toward the finish of the circumstance that Tony was in. After a huge contention among Tony and the three ladies at his home, the ladies leave and Milly is left to wed Tony. He attempts to escape the circumstance that he has gotten himself in by saying that it was destiny that they would get hitched. In his other story, Old Mrs. Chundle, the Curate breaks a guarantee he had made with the minister saying Ã¢â¬Å"SheÃ¢â¬â¢s likely overlooked at this point you promised.Ã¢â¬ The Curate in the long run goes so Mrs. Chundle doesnÃ¢â¬â¢t blow up with him, and discovers that she has kicked the bucket. In the story by H.G. Wells, the contort would have appeared to be hilarious at that point yet the general impact of the story has diminished after some time. The bend is that after the rebel drank the microscopic organisms, imagining that he would cause tremendous obliteration, he starts to turn blue. The bend isn't exceptionally successful and is very moronic, which is very unforeseen from a creator as incredible as H.G Wells. Taking everything into account, I accept that the story with the best utilization of show through language was the taken bacillus, this is on the grounds that Wells can plainly portray to us what's going on, and it is told in a way which sounds practical. The story with the best connections is Old Mrs. Chundle as we are recounted to the account of an elderly person who passed on when there were new impacts throughout her life. The story with the best consummation is the Stolen Baccilus as it was the most surprising. Wells utilizes language so that causes you to accept that the revolutionary would succeed, despite the fact that the consummation is idiotic, it was the most astounding and contained a weird turn.
Saturday, August 22, 2020
Relative Mythology - Essay Example What's more, there were additionally issues with respect to rules being unequivocally requested to be gone along; yet, were clearly broken. At last, the images included fire for force or vitality for warmth required for presence, divine beings as having incomparable force who empowered the making of the world and everything in it. There were incongruities between the fantasies as far as characters and settings. For one, the three legends have different theoretical settings. In the Greek creation fantasy, everything was esteemed to have begun in murkiness and nothing truly existed aside from a flying creature with dark wings. Conversely, the African legend showed that there were at that point individuals and creatures who existed underneath the earth. In addition, the Japanese legend appeared to be at first ambiguous on where life really began. Understanding the talk offered assurance to life originating from a sloppy ocean which supposedly rose up out of the blending of components coming from a germ of life. Another uniqueness is the characters in the fantasies. The Greek legend incorporate the winged creature, Nyx, as the starting point; while the African mythÃ¢â¬â¢s principle character was Kaang, the Great Master and Lord of Life. In the Japanese fantasy, the principle characters were divine beings named I zanagi and Izanami. These likenesses and contrasts uncovered that various societies have different convictions and worth frameworks that made ready for their creation fantasies. The Greek legend concentrated on the divine beings as the wellspring of intensity and birthplace of life; while the African fantasy could have been hazy on the beginning of life because of contrasts in distinguishing a preeminent force. Then again, Japanese culture have been certain that their sovereign truly slipped from the divine beings. A portion of the components that are as yet significant for thought in contemporary occasions are the nearness of divine beings or preeminent force as empowering the making of life, just as the requirement for the sun (or fire) for warmth and to continue life on
Friday, August 21, 2020
Searching For Free Web Hosting You Can Stop It Right Now! Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Searching For Free Web Hosting? You Can Stop It Right Now!Updated On 26/06/2017Author : Abdul HaseebTopic : BloggingShort URL : https://hbb.me/2rSQtxA CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWhen someone enters the Blogging world, he tries to start everything by saving each cent. When every blogger learns about the Web Hosting, he thinks Is there any FREE web hosting available?. Well, this is a common thing.You might also have heard about this question Why we should pay for something if we are getting one for free?. Do remember this There aint no such thing as a free lunch. Well, there are many other confusions. We should move to our topic. A professional and experienced blogger would never use a free web hosting on his blog. He would rather pay for a good web hosting. Why? Lets find out.RECOMMENDED BY HELLBOUND BLOGGERS (HBB) AND WORDPRESS FOR HOSTING:Grab Bluehost Web Host ing For Just $3.95/Month* (FREE DOMAIN NAME)Today, I am going to explain many concepts and especially going to show the pros and cons of having free web hosting.Free Web Hosting: Why FREE Tag?Good question! Well, if they are offering the service for free then that means they are getting benefits from it somehow. When you start a business if you dont get profit from it then why would you continue that business without any hope?IMAGE CREDIT: LEONARDO RIZZI / FLICKRThere are many sites (like Facebook) which are for free, but they are getting money from advertisements and other strategies.There are many reasons and answers to this question. Let me share some with you.1. Brand PromotionSome web hosts provide a free plan for the promotion of their paid service. Means, they are offering a limited plan. So, users can test their service and upgrade to paid one. Well, now this is a common way for web hosting to promote them. One more thing, the free plan will be less powerful (or not so good) than the paid one.2. AdvertisementsThere are some web hosting companies which shows forced ads to their customers websites. When anyone clicks on any of these ads, then the company gets the money. In this way, they are taking profit by providing something for free. Not all web hosting companies are doing this, however, some are. I dont like this method of getting money.3. Testing New ChangesWell, this is also a good reason. If they have clients and they want to test some changes to their servers. This is a risky work. If they would have the free plan, then they can test on the free users. Because free users cant complain even if any problem occurred. This is a rare reason. Im not even sure whether any web hosting companies do this, but still.4. Hidden Charges/FeesWell, some are giving for free but still charging their users. Saying $10 for maintenance or $20 for our service and many other excuses. That means they are not treating their customers well. I dont think you should choose that type for web hosting.Now, the main part of this article begins. I am going to show you the pros and cons of using free web hosting.Free Web Hosting: Pros1. Its All FREEObviously, the biggest benefit is that youre not paying for it. When youre getting something for free, then it is a good thing for you. There are no contracts or deals. You can quit at any time. No issues of payments or getting anything wrong.2. For TestingYou can easily test your skills. For example, you are learning PHP and want to test your code then you can easily do so. Your money cant get wasted because youre not paying a single cent. There are many skills that you can learn with them. You can do the same with managing databases via phpMyAdmin.3. Learn To Set upAlso, you donât know how to setup web hosting account or how to setup your website on your web hosting. Then, you can learn with the free web hosting. Yups! There is no risk when youâre learning. You can freely experiment and see the results.Fre e Web Hosting: Cons1. Bad SupportWhenever any problem occurs in your website then where will you go? Who helps you?This is where the support comes. The web hosting you choose should have a good support. Many free web hosting sites wont have a support department. If a few have then, their support is like opening tickets and get a reply in 2-3 days. Would you wait for two days if your website is down and losing customers?READ6 Secrets Of Effortless And Effective Blog Post Writing2. DowntimeMany free web hosting sites have this problem. They dont have any uptime guarantee. This means, your site can get down at any time. If your website is down, then thats really a big loss for you. A few hours downtime can lose a lot of customers. Thats the most major reason I hate free hostings.3. Lack of featuresSuppose you need automatic backups, advertising credits, SEO features, etc. for your website, and then you might not get such options here. Free Web Hosting servers usually lack such features . They dont have enough facilities for a professional website. This is not a big reason but most users need some features, to kick-start their blog easily.4. Visitors LimitI also dont like this limit. These hosting servers usually have a visitors limit like no more than 200 visits per day etc. Well, this is bad news for a blogger who want to get good traffic to his/her blog. When I was using a free web hosting, I got emails and errors like account temporary blocked due to high traffic several times. This increased the risk of losing visitors. If your website starts to get good traffic, then your allocated resources will be affected, and your site will go down automatically.5. Lack Of ResourcesThere is nothing unlimited here. If your bandwidth limit exceeds then, they can also suspend your account. They usually have a limited storage, bandwidth, etc. Another thing, many free hosting servers have low CPU limit because they are hosting many sites on one server (Shared Hosting). Their C PU limit is really low and can be exceeded without doing anything. Do you know the minimum requirements for hosting WordPress?6. Ad SupportedMost free web hosting sites are displaying their ads to their users websites. Well, I think this is a bad thing. They are showing their ads which can spoil the user experience. The First thing is that: Would you allow someones ads on your website without getting money?.7. Security RisksDo you know? Each day many sites get hacked due to the security bugs in their servers. Would you host your site on such a server? This is also a significant reason to be considered while choosing free web hosting.Who Should Choose This?So, there are many things wrong with free web hosting, but they still have some benefits. You can use if:1. Youre just learning how to set up web hosting, etc.2. Youre learning a web programming language like PHP.3. You have a site which hardly gets less than 30 visitors a day.4. You do not have enough money.5. You are not trustin g this article and still want to test the above-mentioned reasons.Who Should Not Choose This?You should never go for free web hosting if:1. You want to build a website which would get a lot of visitors.2. You want to create a professional website.3. You are going to start your online business.4. You have a site which is selling products.5. And many more reasons.In simple words, if your site is supposed to use a lot of resources then dont choose free hosting. Also, if you are serious about branding your blog/website and making money out of it, then its wise to spend some money and get a good web server.Recommended Web HostingWell, there are many good web hosting providers. Here are some:Bluehost ($3.95/Month* + Free Domain Name)InMotion Hosting ($4.19/Month* + Free Domain Name)A Small Orange ($3.33/Month*)These three popular Web Hosting brands are our favourite preferences. But again, I wouldnt force you to pick anything. Just open their websites and see which one is okay for you. Yo u can easily set up and install WordPress on them. I have personally used them, and I have 99.9% good experience, so hope you will too.ConclusionWell, you know everything has positive and negative impacts. Free web hosting company servers are reasonable for those who want to start and experiment, but if youre a professional, then thats not a good thing for you. Because your site cant be reliable with little resources and features. I hope you have enjoyed this article. If you have any questions, then feel free to ask in comments.
Monday, May 25, 2020
Sample details Pages: 9 Words: 2662 Downloads: 7 Date added: 2017/09/24 Category Advertising Essay Type Compare and contrast essay Did you like this example? RIN v/s TIDE FACULTY:PROF. UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER,2010 SHRUTI TYAGI ROLL NO:51442 The tussle between theÃ big twoÃ PG and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors. The latest conflict appears to have started when PG introduced its brand Tide washing powder (in orange packaging), which ate into the sales of HULs Rin washing powder. In the first move of its kind by HUL, homecare brand Rin has openly taken on rival P Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV and ads on radio. The current high profile aggressive stand of Rin has a background story. There was a proxy war going on between Rin and Tide since December 2009. In order to retain its market share, in December P introdu ced a low-cost detergent, Tide Natural, claiming in its ads that it provided whiteness with special fragrance. The product was positioned against HULs Rin and Wheel. Tide Naturals was priced significantly lower to the Rin. Tide Naturals was launched at Rs 50 per Kg , Rs 10 for 200 gms and Rs 20 for400 gms. Rin was priced at Rs 70 per Kg at that time. The reduced price of the Tide variant was an immediate threat to Rin. Since Tide already has an established brand equity, Rin was bound to face the heat. Although HUL had another low priced brand Wheel priced at Rs 32/Kg, Tide was not in the same category of Wheel. Rin had to cut the price to resist the market share erosion. HUL was facing a steady erosion in the market share in most of the categories. In the detergent category itself, the brand faced a market share fall of 2. % in December 2009. With PG starting a price war, HUL had to react and it did by cutting the price of Rin by 30% to Rs 50 per Kg. HUL also reacted to the Tide Naturals price war in a Ã Guerrilla MarketingÃ way. It took P to the court regarding the Tide Naturals advertisement. The contention was that Tide Naturals was giving the impression to the consumers that it contained natural ingredients like Sandal. The court ordered PG to modify the campaign and PG had to admit that Tide Naturals did not contain any Natural ingredients. While PG opened a war in the price front, HUL retaliated by opening two war fronts. One was the direct comparative ad and other through the court order asking PG to modify Tide Naturals Ad and to admit that Tide Naturals is not Natural. So we can that HUL retaliated with an aggressive two-pronged strategy. * First, it challenged Tides claim of whiteness with special fragrance in the Chennai High Court, which passed an order on 25 February 2010 (CS 189/2010), directing P to modify the advertisement since it was not really able to substantiate the claim of whiteness with special fragrance. The court has grant ed an injunction and directed P to respond within three weeks. Three days later on 28 February, HUL launched an aggressive TV campaign aired during prime time It was Rin which won the Round 1 of this war. It generated enough Buzz about the brand with all the media talking about the campaign. Rin was also able to neutralize the aggression of P to certain extent. Tide chose not to respond because further fuel to the fight can highlight the fact that Tide Naturals does not contain any Natural Ingredients which may negatively affect the brands standing in the consumers mind. So it is better to play the role of a poor victim at this point of time. PG can celebrate because of the free advertisement it got for Tide Naturals because of the comparative ad of Rin. Although Indian marketing world have seen lot of comparative ads, the Rin Vs Tide is a rare case of direct comparative ad where the brand has taken the competitor brands name and challenging it head on. That is the main reason b ehind the media noise about the campaign. P India always was a laid back competitor in the FMCG market. Despite having the product portfolio and market strength, it never realized its potential. The company was happy with their minuscule market share in the various categories in the FMCG business. For television viewers, it was hard to miss the now infamous Rin commercial, which was unleashed on Indian television screens on Thursday (February 25, 2010). Perhaps bombardment would be a better word: the high-voltage TVC was supported by a media plan that included primetime slots across all major GECs and news channels, in an effort to deliver maximum impact over the long weekend. The ad shows two mothers waiting at a bus stop for their children, who are returning from school. They spot each others shopping baskets one womans basket sports a packet of Rin, while the other has purchased Tide Naturals. The Tide lady looks proudly at her purchase and brags about Tides khushboo aur s afedi bhi offering (fragrance combined with whiteness). The Rin lady simply smiles. When the school bus rounds the corner and drops off the two children, the Tide ladys boy is wearing a visibly dull shirt, while behind him emerges a boy clad in a spotless white shirt, who runs past the shocked Tide lady, over to his Rin mother. To make things cheekier, the boy asks his mother, Aunty chaunk kyun gayi? (Why is aunty so shocked? ), where the word chaunk could easily be a reference to Tides punch line, Chaunk gaye? The voiceover concludes that Rin is behtar or superior to Tide, when it comes to whiteness, and at a chaunkane wala price of Rs 25, at that. A super, Issued in the interest of Rin users, completes the commercial. Comparative advertising is, quite obviously, not a new phenomenon by any standards. Every other brand has dabbled with it at some point, while it is almost formulaic for some categories. However, to make comparisons with competition involves discretion in execution, such as air-brushing or pixelating a competitors brand name/pack shot, and most definitely, keeping away from referring to rival brand names. With this ad, however, Rin seems to have broken every rule in the book. But what may seem like a publicity stunt to some, is, in all probability, a well-thought out strategy on the part of Rins makers, Hindustan Unilever (HUL). There are two debatable issues in this advertisement: * The advertisement clearly shows a packet of Tide Naturals, which has green packaging and is a cheaper extension of Tide, which orange packaging) whereas the woman in the commercial says Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide)- Does this amount to misleading the public as per the Indian Law? At the end of the advertisement, a line is displayed on the bottom stating that this claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories and Schematic representation of superio r whiteness is based on Whiteness Index test of Rin Vs Tide Naturals as tested by Independent lab . The challenge is whether the present statement(s) can be substantiated by way of evidence and if yes, whether such tests if conducted by any independent laboratory continue to be the same. Legal eagle The Advertising Standards Council of India (ASCI) has, over the last few days, received several complaints from customers/viewers, who feel that the comparison is not fair. According to the ASCI spokesperson, We are writing to the advertiser concerned about the complaints received and are seeking a response. In order to make comparatively superior claims, an advertiser has to keep the ollowing ASCI Code in mind, which states that advertisements containing comparisons with other manufacturers or suppliers or with other products, including those where a competitor is named, are permissible in the interests of vigorous competition and public enlightenment, provided: Ã¢â¬ ¢ It is clear what aspects of the advertisers product are being compared with what aspects of the competitors product. Ã¢â¬ ¢ The subject matter of comparison is not chosen in such a way as to confer an artificial advantage upon the advertiser, or so as to suggest that a better bargain is offered than is truly the case. The comparisons are factual, accurate and capable of substantiation. Ã¢â¬ ¢ There is no likelihood of the consumer being misled as a result of the comparison, whether about the product advertised or that with which it is compared. Ã¢â¬ ¢ The advertisement does not unfairly denigrate, attack or discredit other products, advertisers or advertisements directly or by implication. While no official confirmation could be obtained at the time of filing this report, sources reveal that there are sufficient grounds for HUL to be taken to court over this matter. An HUL spokesperson justifies the commercial, stating, Rin is a household detergent brand and is used by millions of consume rs across India for its promise and delivery of superior whiteness since its launch in 1969. The latest advertisement of Rin brings alive the superior whiteness delivery of Rin, vis-a-vis competing brands in the market. Further, HUL adds that this advertisement reinforces the promise to consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third party laboratories, the spokesperson adds, to substantiate the claim made in the TVC. Knockout or washout? Unleashing this communication on a long weekend (Eid-e-Milad on Saturday and Holi on Monday) is no coincidence; industry watchers even feel that Indian courts being shut over the weekend has helped Rins cause, as anyone taking offence to the commercial could not do much about it during this period. In the meantime, Rin gained with high visibility on TV. Harish Bijoor, CEO, Harish Bijoor Consults, calls this the putting your finger in competitions eye kind of advertising. Of course, this is a gimmick to create hungama or noise. But if the facts are correct and Rin is able to prove them in the buckets of the nation, then its job is done. But I see the chances of that proof as slim, he says. On the flip side, HUL is considered a buzz generating, edgy and trend-setting company, so there isnt any reason to not tom-tom about its superior products, Bijoor adds. Ask him if the ad is distasteful, and Bijoor shakes his head in the negative. What was distasteful 20 years ago isnt now, and the younger generations palate of what is acceptable is fast changing, he muses. And so, Rins well-planned strategy both of taking on competition head on, as well as a weekend release may not be a bad thing at all. | But there are contrarians like ad guru Alyque Padamsee, CEO, AP Advertising, who, incidentally, is the brain behind Rins trademark lightning strikes and whiteness positioning. This is comparative advertising to its extreme, he declar es. To him, this is equivalent to hurling stones at another in a manner that doesnt say, I am better, but that You are worse a tonality that hurts both brands. My guess is, a significant dent in the sales of Rin, much due to Tide, may have led to this blatant, gloves-off approach, he reflects. Ask him how Tide should react, and Padamsee says, When people throw stones, it is because they have nothing to say. If I were Tide, I would not launch a counter-communication, which itself should put Rin in its place. The adman is also dissatisfied with the faded shirt versus white shirt mnemonic used to bring out Rins superiority. The consumer is not a moron (as David Ogilvy said), but the advertising agency that uses such tactics, is, he signs off. | Naresh Gupta, director, strategy and planning, Dentsu Marcom, too, feels the only reason for such an attempt by Rin could be Tides entry into its whiteness territory. The fact that it targets Tide Naturals, a variant, and not Tide itself, may j ust be a by the way thought, or a way to avoid some legal problems. To Gupta, the marketer in this case has shown gumption to say I do this, they dont. Air-brushing and other such means are, in fact, the cowards way of doing things. At the end of it all, it does evoke a chuckle or two, he shrugs. This is better than a lot of competitive advertising out there. As an analogy, Gupta muses that such an ad is akin to the two marketers picking up the phone and talking down to each other something that is so interesting in itself, that the lack of a big creative idea (Padamsees faded shirt grouse) can be forgiven. Brand experts conclude that this could well spark off a trend, to release controversial, capsule-duration advertising campaigns, which do their job by the time they are pulled up. But on the other hand, brands with limited, finite budgets may not have the financial muscle, or the gall, to walk this path. In my personal opinion, Rin chose a wrong way of telling its superi ority to the consumer. Last time I saw a direct comparative ad war was betweenÃ Horlicks and Complan. Horlicks started the direct comparative ad and got a very very aggressive reply from Complan. The current status is that Horlicks stopped the comparative ad and Complan is continuing its aggression against Horlicks. It was an unnecessary move from Horlicks which woke up a laid-back competitor like Complan. I think that in that ad war, Complan won over Horlicks (not in sales terms but in share of noise ). The same thing is going to happen with Rin. It is going to lose this war primarily because there was no need for a direct comparison with Tide atleast in the ads. . If you observe the ad, 22 seconds of the 30 second ad is dedicated to Tide alone. That means in around 75% of the time, the ad talks about Tide. Interestingly the ad even mentions the USP of Tide as It has fragrance and has whitening property. Then the rest of the 8 seconds talks about Rin. So if HUL has blasted some 30 lakh in the current promo, 22. 5 lakh of it was spent on promoting Tide. Why should you ever mention your competitor in your ads Watching the ad, one homemaker commented I never knew Tide and Rin was from the same company, otherwise how can they show these two brands together in the same ad? . The current campaign lacks any long term objectives. The brand is choosing a short-term path when the issue was a long-term competitive threat. Instead of spending such money on this ad, HUL could have run some serious sales promotional campaigns which could have prompted consumers to opt for Rin. It could have filled the retail outlets with Rin POPs. It could have run retailer campaigns to fill the shelves with Rin rather than Tide. HUL still has a huge distribution reach and strength compared to PG, it could have won the war hands down had it capitalized on the retailer support alone. If Rin was too worried, it could have bought back Big B as the brand ambassador which could have added punch to the tagline Chamakte Rahna. Now the outcome of the ad war will be that HUL will be retrained by ASCII or the Court from further playing the ad. It means that Rin had adapted an unethical means against the competitor which will cause an unwarranted blemish on the brand reputation. Second outcome is that it will encourage Tide to be more aggressive in the market. Tide now has been officially and publically acknowledged as the competitor for Rin. Third outcome is that an ad war will start which will benefit the respective advertising agencies and the media. DonÃ¢â¬â¢t waste time! Our writers will create an original "Rin vs Tide" essay for you Create order
Thursday, May 14, 2020
The design of the human body is surprisingly flawed when looked at from a scientific view. These flaws cannot be fixed through natural ways because nature is hard to go against. However, there are two fields of scientific research that have shown promise in being able to fix these flaws and make an almost perfect human. The fields of genetics and stem cell research have shown great promise in fixing what we felt were Ã¢â¬Å"natural flawsÃ¢â¬ in the human body. Genetics and stem cell research are completely different fields, but they are connected by one important issue, fixing these Ã¢â¬Å"natural flaws.Ã¢â¬ These two fields will be the answer to treating sicknesses, making new cells, and lead to making an almost perfect human being. Genetic research hasÃ¢â¬ ¦show more contentÃ¢â¬ ¦Genetics has reached the point where a mutated gene is replaced with a beneficial gene. CRISPR, or Clustered Regulatory Interspaced Short Palindromic Repeats, is a gene editing tool that can be the cure to genetic diseases. CRISPR was discovered by Francisco Mojica in 2007 while doing research on bacteria (Zhang 2017). The best way to describe CRISPRÃ¢â¬â¢s function is it works like spell check. CRISPR can find Ã¢â¬Å"typosÃ¢â¬ in the DNA sequence and modify the sequence (Zhang 2017). CRISPRÃ¢â¬â¢s discovery has been a breakthrough in the complicated problem that is fighting genetic disorders. CRISPR will lead to new ways of combating genetic disorders and lead to a permanent solution to a serious problem. CRISPR is a new breakthrough, so it has had limited human application. This approach has been used on animals, particularly infected with the HIV virus. Scientists at Temple University used CRISPR to cut the HIV DNA out of the host cell genome (Park 2016). The HIV virus works by injecting RNA into a host cell. The RNA then changes to DNA using an enzyme called Reverse Transcriptase. The DNA is then incorporated into the host cellÃ¢â¬â¢s genome, allowing the HIV vir us to be made and assembled in the cell. Once the virus is made, the new virus buds out of the cell and spreads through the body. This knowledge led to Kamel Khalili, a director at Temple University to use CRISPR to cut the viral DNA out of the host cellÃ¢â¬â¢s genome (Park 2016). The success of CRISPR in animalsShow MoreRelatedFor Centuries, Ink On Skin Has Been A Synonym For Social1060 Words Ã |Ã 5 PagesMouse. For most people, these designs may seem a form of self-expression, but to the entertainment industry, they are just an illegal copy of trademarked images. However, body art is an intellectual property medium with unique rights because the twoÃ¢â¬âdimensional images or invented characters taken from the entainterment industry are seen not as a copy of the original work, but they are seen derivative workÃ¢â¬âa 2-D design adapted to a three dimensional canvasÃ¢â¬âthe skin of a human being. Nevertheless, becauseRead MoreWhy I Believe In God Essay1684 Words Ã |Ã 7 Pagesbelieving in God are shown by the human body. Modern medical science says much about the remarkable design of that body Ã¢â¬â a design that in many thousands of ways advertises that the most careful, amazingly intelligent planning. In asking yourself whether there is a God, think about that designÃ¢â¬âfor cleverer than the design of any automobile, a watch, and any piece of machinery. You own a body. Think Ã¢â¬â really think --- about it. Here are some reasons why your body is a product made by a most IntelligentRead MoreAn Approach of Designing an Exoskeleton Arm754 Words Ã |Ã 3 Pagesactivations, by using related commercial design software and also specific biomechanics software is used for analyzing the exoskeleton . A stimulation platform is created by synthesizing a biomechanical model of human body and the exoskeleton which allows and evaluates the functioning and effects of two models. Results of design analysis and optimization are included INTRODUCTION: An exoskeleton suit is designed to grant support, aid and defense for the human body. Starting from these main functionsRead MoreProject Analysis1082 Words Ã |Ã 5 PagesMethodology The project is addressed as an analytical site-specific based, that focuses to create a stronger coherence between public life with plans for existing building structures. The design approach for this project is studio experimentation. Through action and reflection process, the practice works in relation to extrapolate probability and plausibility for Sydney urban public space - as a metaphor of improvisation. This method includes observation, computer modelling, and 3d models/maquettesRead More`` Architecture And The Crisis Of Modern Science ``1637 Words Ã |Ã 7 PagesPeter Zumthor, and Steven Holl emphasize on the phenomenology in their design processes. Their compositions and beliefs are evidences of the power of phenomenon. In addition, they argue that the sensory experience between the architectural object and the audience of it should be complimentary. These designers are famous for reviving the emotion evoking spaces through expression of light and shadow, material, and inti mate human perception. The manifestation of this theory will be discussed furtherRead MoreIntelligent Design is a Fact, Not a Theory Essay1535 Words Ã |Ã 7 Pagesthat point to an intelligent design and that God is that Intelligent Designer. There are many unique items within animals, plants, and human beings. These items are just too unique and complex to have just happened. The intelligent design of these items points to an Intelligent Designer not just chance. Intelligent design is the study of patterns in nature, animals, and human beings that are best explained as the result of intelligence. (Dembski. 2010) Intelligent design investigates the effect ofRead MoreLeonardo Da Vinci And The World Of Engineering1578 Words Ã |Ã 7 Pagescommon. The common thread that links these things is Leonardo Da Vinci. Leonardo has impacted the world of engineering in so many different ways, it is almost impossible to count them all. He is considered to be the father of numerous innovations and designs and some of his original works are still being referenced today. This essay will discuss Leonardo and how his inventions were not only masterpieces in his time, but also how they provided a foundation for future engineers to build from. It all startedRead MoreTechnology And Its Effect On Design Of Product, Human Being, And Even The Society1011 Words Ã |Ã 5 PagesHuman is different from other animal. There is apparent mental gap between of them such as Ã¢â¬Å"emotion, attention, memory, and abstraction in animal and humansÃ¢â¬ (). It means human beings can express their think and feeling through speak to other. Through peopleÃ¢â¬â¢s thinking, they invent the technology. New things bring newer things that the developed technology has improved well throughout the years that human is living in an age of rapid technological advances. In fact, technology has been an importantRead MoreThe Strength of the Teological Argument due to Science Essay1240 Words Ã |Ã 5 Pagesthe teological argument. The Design argument is a theory based on the idea that everything in the Universe is ordered. It is also known as the Teological argument, derived from the Greek word telos meaning end or purpose. The basic and fundamental proposal of the design argument is that because of the apparent order that is present in the Universe and on earth, we must conclude that there is an element of design involved. To design something, it is logical to thinkRead MoreEvolution : A Scientific Theory1625 Words Ã |Ã 7 Pagesintelligent and he created humans in his image. God has given living things the ability to evolve and/or adapt to their environment. Ã¢â¬Å"How does the organism know what kind of genetic mutation is needed in order to become the kind of entity that will be able to survive a new environment? Cells must have been pre-programmed by an intelligent mind that designed them to experience limited adaptation to a changing environment (Geisler Bocchino, p.147).Ã¢â¬ In colder climates, humans and animals tend to be slightly
Wednesday, May 6, 2020
In recent years, the word Ã¢â¬Å"gayÃ¢â¬ gradually be known by the public. At the same time, gay-discrimination grows up to be a hot topic. Like racial discrimination, gay-discrimination is also an argumentative topic. The Williams Institute did a survey about Ã¢â¬Å"How many people are lesbian, gay, bisexual, and transgender?Ã¢â¬ According to the survey, approximately 9 million people in America identify as LGBT (lesbian, gay, bisexual, and transgender). Not only in America, gays exist all over the world. So gay-discrimination is a big problem in todayÃ¢â¬â¢s society. Some people approve that gay couples should have the same rights as heterosexual couples, however, some people against this perspective. As for me, I support that gay couples should have the same rights as heterosexual couples. Gay marriage is a controversial gay rights. On June 26,2015, the US Supreme Court made gay marriage legal and this gay coupleÃ¢â¬â¢s right is protected by the US Constitution in all 50 states. Some opponents advocate that Ã¢â¬Å"marriage has long been a social institution defined by relationships between men and women.Ã¢â¬ (Nov. 6, 2014, 6th US District Court of Appeals Judge Jeffrey S. Sutton). Additionally, some people think gay marriage is unnatural and immoral. It is contrary to the beliefs, traditions of various religious groups. Personally, I disagree with SuttonÃ¢â¬â¢s statement. In the first place, marriage is a civil right for all human. Secondly, the reasons why people want to get married are love, rite ofShow MoreRelatedGay Marriage Should Be Legal1205 Words Ã |Ã 5 PagesHoward Sociology 1301-93431 Gay Marriage Getting married is something that most people do when they find love, which it is an important event in their life. The GLBT (gay, lesbian, bisexual and transgender) community now get the legal right of same-sex marriage, which they have fought for throughout the years; on the other hand, some opponents of same-sex marriage have called f or a constitutional change towards it. Although there were some countries that allowed gay marriage before the United StatesRead MoreGay Marriage Should Be Legal1159 Words Ã |Ã 5 PagesAmendment, which puts a ban on gay marriage. This amendment entitles to equal rights to the gay community, ending toleration of discrimination in jobs, rights protecting gays from hate crimes,rights allowing advancement in government. However, the concept of gay marriage is still not considered a right the American people should extend to homosexuals. II. The vast majority of opponents believe marriage should be between one woman and one man, meaning marriage should be between members of the oppositeRead MoreGay Marriage Should Be Legal1574 Words Ã |Ã 7 Pagesequal rights. Gays and lesbians are consistently denied rights that are typically taken for granted by the average American. Specifically, gay and lesbian couples are denied the right to marry even if they are outstanding citizens. They are held at an unfair disadvantage solely because of their sexual orientation. This discrimination must stop, because gay and lesbian couples are law-abiding citizens too, who should be afforded the same rights as heterosexual couples. Marriage is about love andRead MoreGay Marriage Should Be Legal1564 Words Ã |Ã 7 PagesWhat is marriage? Recently, people argue with respect to the definition of marriage. What happened to marriage? To get married is a very important event for almost everyone. Especially for women, marriage and giv ing a birth could be the two biggest events of their lives. Many people believe that getting married to the one whom he or she loves is natural. However, what do you think if you cannot get married to him or her because it is socially unacceptable? 100 years ago different colored peopleRead MoreShould Gay Marriage Be Legal?778 Words Ã |Ã 3 PagesShould Gay Marriage Be Legal? Ã¢â¬Å"Ã¢â¬ ¦I now pronounce you husband and wifeÃ¢â¬ ¦Ã¢â¬ One would normally hear this when attending a wedding. In tradition marriage has been between one male and one female who love each other. But how would one feel if they heard Ã¢â¬Å"I now pronounce you groom and groomÃ¢â¬ or how about Ã¢â¬Å"Ã¢â¬ ¦bride and bride...Ã¢â¬ ? In the last 50 years the number of same-sex couples has increased. The on-going argument between the government and the people is Ã¢â¬Å"Should gay marriage be legal?Ã¢â¬ Although some sayRead MoreGay Marriage Should Be Legal1126 Words Ã |Ã 5 PagesJune 26, 2015 for gay marriage to be legal in all fifty states, thirty seven out of the fifty and Washington D.C already legalized gay marriage. Many support gay marriage and many do not, with widespread values and reasons for and against it. Due to religion and rights people across the nation have differing views and opinions of it.In a five to four vote in the Supreme Court gay marriage becam e legalized in all fifty states. Shortly after that a few marriage officiators and marriage licenses peopleRead MoreGay Marriage Should Be Legal1179 Words Ã |Ã 5 PagesGAY MARRIAGES Some states such as Iowa legalized gay marriage through the action of judicial interpretation based on the stateÃ¢â¬â¢s constitutional stipulations while other states such as Vermont legalized gay marriage through legislation initiatives. These cases demonstrate the government is the sole body that can dictate the validity of whatever is to be regarded as a marriage, and in this case gay marriage. The power to validate marriage is still observed among the private citizens, religious institutionsRead MoreThe Gay Marriage Should Be Legal947 Words Ã |Ã 4 PagesDefending Gay Marriage During the last few years, homosexuality has become an important issue for debate. Moreover, homosexuals have taken their case further by claiming their right to marry. Same-sex marriage, usually known as Ã¢â¬Å"gay marriageÃ¢â¬ , is the marriage between two people from the same biological sex (Doskow1). Since 2000, eleven countries have approved the legalization of gay marriage worldwide: Netherlands, Belgium, Spain, Canada, South Africa, Norway, Sweden, Portugal, Iceland, ArgentinaRead MoreGay Marriage Should Be Legal1480 Words Ã |Ã 6 PagesNew World Dictionary defines the word married as being husband and wife, yet there are millions of gay activists who are fighting for a new meaning. They believe marriage is more than a piece of paper and a set of rings. The hope is that marriage could be defined as a Ã¢â¬Å"public recognition of a private commitmentÃ¢â¬ or Ã¢â¬Å"emotional, financial, and psychological bondÃ¢â¬ between two people (Sullivan 53). Gay activists belie ve that taking away the ability to have a publicly recognized relationship or an acceptedRead MoreGay Marriage Should Be Legal1351 Words Ã |Ã 6 Pageshappened for United States, gay marriage became legal in all 50 states. In most states it already was but the remaining 13 became legal this year. There are many concerns regarding gay marriage, and the effects of them involve many legislative, cultural, religious and family issues. Gay marriage is controversial because a lot of people do not approve of it, they think it is immoral, unnatural, and not what the traditional concept of Ã¢â¬Å"marriageÃ¢â¬ really means. Opponents of gay marriage say it is only meant
Tuesday, May 5, 2020
Bartleby Essay, Research Paper I prefer non to, # 8221 ; besides tells the reader about Bartleby insulating himself. The phrase shows his deficiency of engagement, another signifier of isolation. The storyteller tells the reader precisely what he did to Bartleby, really vividly, as shown below.In the novelette, the writer tells the reader, down to the smallest item, what he did to Bartleby to insulate him from the universe. He tells us in this transition, # 8220 ; I placed his desk near up to a little side window in that portion of the room, a window which originally had afforded a sidelong position of certain grimy backyards, and bricks, but which, having to insubsequent hard-ons, commanded at present, no position at all, though it gave some visible radiation. Within three pess of the window glasss was a wall, and the visible radiation came down from far above between two exalted edifices, as from a really little gap in a dome. We will write a custom essay sample on Bartleby Essay Research Paper I prefer not or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Still further to satisfactory agreement, I procured a green folding screen, which might wholly insulate Bartleby from my sight, though, non take him from my voice. # 8221 ; The citation describes how the storyteller secludes Bartleby from society. Even his window, normally a signifier of flight, consequences in Bartleby being trapped behind another wall, therefore reenforcing his entire isolation. The sarcasm lies in the fact that the storyteller, while seeking to insulate Bartleby, becomes affected by it, so much so that he appears about human. Alternatively of disregarding him on the topographic point for declining to copy, proofread or go forth the premises, he tries to happen other employment for him, and even considers ask foring him to populate in his abode as his invitee. The storyteller develops before our eyes into a caring individual, really different from the cold, unsympathetic individual at the beginning of the narrative. # 8220 ; To befriend Bartleby, to hum or him in his strange willfulness, will cost me little or nothing, while I lay up in my soul what will eventually prove a sweet morsel for my conscience.Ã¢â¬ The narrator would normally befriend Bartleby or any other Ã¢â¬Å"sucker,Ã¢â¬ but Bartleby has given him a conscience. The narrator has realized that a common blemish in a person does not determine the person. In the beginning of the novella, the narrator only cared about his work, but now he realizes that people have a life outside of work, except Bartleby. The narrator then changes into a caring person, and tries to know Bartleby, and his odd ways, even going the extra yard to help him. In the end, the narrator tries to save Bartleby from his doing, BartlebyÃ¢â¬â¢s undoing, BartlebyÃ¢â¬â¢s isolation. In conclusion, in real life, the strange are always isolated from the normal. During the 1950Ã¢â¬â¢s and 1960Ã¢â¬â¢s, blacks were isolated, or segregated, from society. Now, many people are isolated: retarded, ugly , Ã¢â¬Å"uncool,Ã¢â¬ the deformed, and people with contagious, deadly diseases. In BartlebyÃ¢â¬â¢s time, the strange were looked down upon or ridiculed at (as in Freak Shows), so Bartleby isolated himself and permitted others to isolate him from society. Even though the narrator isolated Bartleby, Bartleby brought the isolation upon himself by living an abnormal life. By not fitting into mainstream society, Bartleby left himself open to isolation. The three literary elements, symbolism, descriptive passages, and irony, described how BartlebyÃ¢â¬â¢s isolation from society fit in the novella. Jawahrlal Nehru said that isolation is dangerous, as in BartlebyÃ¢â¬â¢s case. Isolation can drive a person insane, make him mute, or even kill him. The theme is not to let yourself succumb to the prejudice of others, and let yourself be isolated.