Monday, May 25, 2020

Rin vs Tide - Free Essay Example

Sample details Pages: 9 Words: 2662 Downloads: 7 Date added: 2017/09/24 Category Advertising Essay Type Compare and contrast essay Did you like this example? RIN v/s TIDE FACULTY:PROF. UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER,2010 SHRUTI TYAGI ROLL NO:51442 The tussle between the  big two  PG and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors. The latest conflict appears to have started when PG introduced its brand Tide washing powder (in orange packaging), which ate into the sales of HULs Rin washing powder. In the first move of its kind by HUL, homecare brand Rin has openly taken on rival P Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV and ads on radio. The current high profile aggressive stand of Rin has a background story. There was a proxy war going on between Rin and Tide since December 2009. In order to retain its market share, in December P introdu ced a low-cost detergent, Tide Natural, claiming in its ads that it provided whiteness with special fragrance. The product was positioned against HULs Rin and Wheel. Tide Naturals was priced significantly lower to the Rin. Tide Naturals was launched at Rs 50 per Kg , Rs 10 for 200 gms and Rs 20 for400 gms. Rin was priced at Rs 70 per Kg at that time. The reduced price of the Tide variant was an immediate threat to Rin. Since Tide already has an established brand equity, Rin was bound to face the heat. Although HUL had another low priced brand Wheel priced at Rs 32/Kg, Tide was not in the same category of Wheel. Rin had to cut the price to resist the market share erosion. HUL was facing a steady erosion in the market share in most of the categories. In the detergent category itself, the brand faced a market share fall of 2. % in December 2009. With PG starting a price war, HUL had to react and it did by cutting the price of Rin by 30% to Rs 50 per Kg. HUL also reacted to the Tide Naturals price war in a   Guerrilla Marketing   way. It took P to the court regarding the Tide Naturals advertisement. The contention was that Tide Naturals was giving the impression to the consumers that it contained natural ingredients like Sandal. The court ordered PG to modify the campaign and PG had to admit that Tide Naturals did not contain any Natural ingredients. While PG opened a war in the price front, HUL retaliated by opening two war fronts. One was the direct comparative ad and other through the court order asking PG to modify Tide Naturals Ad and to admit that Tide Naturals is not Natural. So we can that HUL retaliated with an aggressive two-pronged strategy. * First, it challenged Tides claim of whiteness with special fragrance in the Chennai High Court, which passed an order on 25 February 2010 (CS 189/2010), directing P to modify the advertisement since it was not really able to substantiate the claim of whiteness with special fragrance. The court has grant ed an injunction and directed P to respond within three weeks. Three days later on 28 February, HUL launched an aggressive TV campaign aired during prime time It was Rin which won the Round 1 of this war. It generated enough Buzz about the brand with all the media talking about the campaign. Rin was also able to neutralize the aggression of P to certain extent. Tide chose not to respond because further fuel to the fight can highlight the fact that Tide Naturals does not contain any Natural Ingredients which may negatively affect the brands standing in the consumers mind. So it is better to play the role of a poor victim at this point of time. PG can celebrate because of the free advertisement it got for Tide Naturals because of the comparative ad of Rin. Although Indian marketing world have seen lot of comparative ads, the Rin Vs Tide is a rare case of direct comparative ad where the brand has taken the competitor brands name and challenging it head on. That is the main reason b ehind the media noise about the campaign. P India always was a laid back competitor in the FMCG market. Despite having the product portfolio and market strength, it never realized its potential. The company was happy with their minuscule market share in the various categories in the FMCG business. For television viewers, it was hard to miss the now infamous Rin commercial, which was unleashed on Indian television screens on Thursday (February 25, 2010). Perhaps bombardment would be a better word: the high-voltage TVC was supported by a media plan that included primetime slots across all major GECs and news channels, in an effort to deliver maximum impact over the long weekend. The ad shows two mothers waiting at a bus stop for their children, who are returning from school. They spot each others shopping baskets one womans basket sports a packet of Rin, while the other has purchased Tide Naturals. The Tide lady looks proudly at her purchase and brags about Tides khushboo aur s afedi bhi offering (fragrance combined with whiteness). The Rin lady simply smiles. When the school bus rounds the corner and drops off the two children, the Tide ladys boy is wearing a visibly dull shirt, while behind him emerges a boy clad in a spotless white shirt, who runs past the shocked Tide lady, over to his Rin mother. To make things cheekier, the boy asks his mother, Aunty chaunk kyun gayi? (Why is aunty so shocked? ), where the word chaunk could easily be a reference to Tides punch line, Chaunk gaye? The voiceover concludes that Rin is behtar or superior to Tide, when it comes to whiteness, and at a chaunkane wala price of Rs 25, at that. A super, Issued in the interest of Rin users, completes the commercial. Comparative advertising is, quite obviously, not a new phenomenon by any standards. Every other brand has dabbled with it at some point, while it is almost formulaic for some categories. However, to make comparisons with competition involves discretion in execution, such as air-brushing or pixelating a competitors brand name/pack shot, and most definitely, keeping away from referring to rival brand names. With this ad, however, Rin seems to have broken every rule in the book. But what may seem like a publicity stunt to some, is, in all probability, a well-thought out strategy on the part of Rins makers, Hindustan Unilever (HUL). There are two debatable issues in this advertisement: * The advertisement clearly shows a packet of Tide Naturals, which has green packaging and is a cheaper extension of Tide, which orange packaging) whereas the woman in the commercial says Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide)- Does this amount to misleading the public as per the Indian Law? At the end of the advertisement, a line is displayed on the bottom stating that this claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories and Schematic representation of superio r whiteness is based on Whiteness Index test of Rin Vs Tide Naturals as tested by Independent lab . The challenge is whether the present statement(s) can be substantiated by way of evidence and if yes, whether such tests if conducted by any independent laboratory continue to be the same. Legal eagle The Advertising Standards Council of India (ASCI) has, over the last few days, received several complaints from customers/viewers, who feel that the comparison is not fair. According to the ASCI spokesperson, We are writing to the advertiser concerned about the complaints received and are seeking a response. In order to make comparatively superior claims, an advertiser has to keep the ollowing ASCI Code in mind, which states that advertisements containing comparisons with other manufacturers or suppliers or with other products, including those where a competitor is named, are permissible in the interests of vigorous competition and public enlightenment, provided: †¢ It is clear what aspects of the advertisers product are being compared with what aspects of the competitors product. †¢ The subject matter of comparison is not chosen in such a way as to confer an artificial advantage upon the advertiser, or so as to suggest that a better bargain is offered than is truly the case. The comparisons are factual, accurate and capable of substantiation. †¢ There is no likelihood of the consumer being misled as a result of the comparison, whether about the product advertised or that with which it is compared. †¢ The advertisement does not unfairly denigrate, attack or discredit other products, advertisers or advertisements directly or by implication. While no official confirmation could be obtained at the time of filing this report, sources reveal that there are sufficient grounds for HUL to be taken to court over this matter. An HUL spokesperson justifies the commercial, stating, Rin is a household detergent brand and is used by millions of consume rs across India for its promise and delivery of superior whiteness since its launch in 1969. The latest advertisement of Rin brings alive the superior whiteness delivery of Rin, vis-a-vis competing brands in the market. Further, HUL adds that this advertisement reinforces the promise to consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third party laboratories, the spokesperson adds, to substantiate the claim made in the TVC. Knockout or washout? Unleashing this communication on a long weekend (Eid-e-Milad on Saturday and Holi on Monday) is no coincidence; industry watchers even feel that Indian courts being shut over the weekend has helped Rins cause, as anyone taking offence to the commercial could not do much about it during this period. In the meantime, Rin gained with high visibility on TV. Harish Bijoor, CEO, Harish Bijoor Consults, calls this the putting your finger in competitions eye kind of advertising. Of course, this is a gimmick to create hungama or noise. But if the facts are correct and Rin is able to prove them in the buckets of the nation, then its job is done. But I see the chances of that proof as slim, he says. On the flip side, HUL is considered a buzz generating, edgy and trend-setting company, so there isnt any reason to not tom-tom about its superior products, Bijoor adds. Ask him if the ad is distasteful, and Bijoor shakes his head in the negative. What was distasteful 20 years ago isnt now, and the younger generations palate of what is acceptable is fast changing, he muses. And so, Rins well-planned strategy both of taking on competition head on, as well as a weekend release may not be a bad thing at all. | But there are contrarians like ad guru Alyque Padamsee, CEO, AP Advertising, who, incidentally, is the brain behind Rins trademark lightning strikes and whiteness positioning. This is comparative advertising to its extreme, he declar es. To him, this is equivalent to hurling stones at another in a manner that doesnt say, I am better, but that You are worse a tonality that hurts both brands. My guess is, a significant dent in the sales of Rin, much due to Tide, may have led to this blatant, gloves-off approach, he reflects. Ask him how Tide should react, and Padamsee says, When people throw stones, it is because they have nothing to say. If I were Tide, I would not launch a counter-communication, which itself should put Rin in its place. The adman is also dissatisfied with the faded shirt versus white shirt mnemonic used to bring out Rins superiority. The consumer is not a moron (as David Ogilvy said), but the advertising agency that uses such tactics, is, he signs off. | Naresh Gupta, director, strategy and planning, Dentsu Marcom, too, feels the only reason for such an attempt by Rin could be Tides entry into its whiteness territory. The fact that it targets Tide Naturals, a variant, and not Tide itself, may j ust be a by the way thought, or a way to avoid some legal problems. To Gupta, the marketer in this case has shown gumption to say I do this, they dont. Air-brushing and other such means are, in fact, the cowards way of doing things. At the end of it all, it does evoke a chuckle or two, he shrugs. This is better than a lot of competitive advertising out there. As an analogy, Gupta muses that such an ad is akin to the two marketers picking up the phone and talking down to each other something that is so interesting in itself, that the lack of a big creative idea (Padamsees faded shirt grouse) can be forgiven. Brand experts conclude that this could well spark off a trend, to release controversial, capsule-duration advertising campaigns, which do their job by the time they are pulled up. But on the other hand, brands with limited, finite budgets may not have the financial muscle, or the gall, to walk this path. In my personal opinion, Rin chose a wrong way of telling its superi ority to the consumer. Last time I saw a direct comparative ad war was between  Horlicks and Complan. Horlicks started the direct comparative ad and got a very very aggressive reply from Complan. The current status is that Horlicks stopped the comparative ad and Complan is continuing its aggression against Horlicks. It was an unnecessary move from Horlicks which woke up a laid-back competitor like Complan. I think that in that ad war, Complan won over Horlicks (not in sales terms but in share of noise ). The same thing is going to happen with Rin. It is going to lose this war primarily because there was no need for a direct comparison with Tide atleast in the ads. . If you observe the ad, 22 seconds of the 30 second ad is dedicated to Tide alone. That means in around 75% of the time, the ad talks about Tide. Interestingly the ad even mentions the USP of Tide as It has fragrance and has whitening property. Then the rest of the 8 seconds talks about Rin. So if HUL has blasted some 30 lakh in the current promo, 22. 5 lakh of it was spent on promoting Tide. Why should you ever mention your competitor in your ads Watching the ad, one homemaker commented I never knew Tide and Rin was from the same company, otherwise how can they show these two brands together in the same ad? . The current campaign lacks any long term objectives. The brand is choosing a short-term path when the issue was a long-term competitive threat. Instead of spending such money on this ad, HUL could have run some serious sales promotional campaigns which could have prompted consumers to opt for Rin. It could have filled the retail outlets with Rin POPs. It could have run retailer campaigns to fill the shelves with Rin rather than Tide. HUL still has a huge distribution reach and strength compared to PG, it could have won the war hands down had it capitalized on the retailer support alone. If Rin was too worried, it could have bought back Big B as the brand ambassador which could have added punch to the tagline Chamakte Rahna. Now the outcome of the ad war will be that HUL will be retrained by ASCII or the Court from further playing the ad. It means that Rin had adapted an unethical means against the competitor which will cause an unwarranted blemish on the brand reputation. Second outcome is that it will encourage Tide to be more aggressive in the market. Tide now has been officially and publically acknowledged as the competitor for Rin. Third outcome is that an ad war will start which will benefit the respective advertising agencies and the media. Don’t waste time! Our writers will create an original "Rin vs Tide" essay for you Create order

Thursday, May 14, 2020

The Design Of The Human Body - 1615 Words

The design of the human body is surprisingly flawed when looked at from a scientific view. These flaws cannot be fixed through natural ways because nature is hard to go against. However, there are two fields of scientific research that have shown promise in being able to fix these flaws and make an almost perfect human. The fields of genetics and stem cell research have shown great promise in fixing what we felt were â€Å"natural flaws† in the human body. Genetics and stem cell research are completely different fields, but they are connected by one important issue, fixing these â€Å"natural flaws.† These two fields will be the answer to treating sicknesses, making new cells, and lead to making an almost perfect human being. Genetic research has†¦show more content†¦Genetics has reached the point where a mutated gene is replaced with a beneficial gene. CRISPR, or Clustered Regulatory Interspaced Short Palindromic Repeats, is a gene editing tool that can be the cure to genetic diseases. CRISPR was discovered by Francisco Mojica in 2007 while doing research on bacteria (Zhang 2017). The best way to describe CRISPR’s function is it works like spell check. CRISPR can find â€Å"typos† in the DNA sequence and modify the sequence (Zhang 2017). CRISPR’s discovery has been a breakthrough in the complicated problem that is fighting genetic disorders. CRISPR will lead to new ways of combating genetic disorders and lead to a permanent solution to a serious problem. CRISPR is a new breakthrough, so it has had limited human application. This approach has been used on animals, particularly infected with the HIV virus. Scientists at Temple University used CRISPR to cut the HIV DNA out of the host cell genome (Park 2016). The HIV virus works by injecting RNA into a host cell. The RNA then changes to DNA using an enzyme called Reverse Transcriptase. The DNA is then incorporated into the host cell’s genome, allowing the HIV vir us to be made and assembled in the cell. Once the virus is made, the new virus buds out of the cell and spreads through the body. This knowledge led to Kamel Khalili, a director at Temple University to use CRISPR to cut the viral DNA out of the host cell’s genome (Park 2016). The success of CRISPR in animalsShow MoreRelatedFor Centuries, Ink On Skin Has Been A Synonym For Social1060 Words   |  5 PagesMouse. For most people, these designs may seem a form of self-expression, but to the entertainment industry, they are just an illegal copy of trademarked images. However, body art is an intellectual property medium with unique rights because the two–dimensional images or invented characters taken from the entainterment industry are seen not as a copy of the original work, but they are seen derivative work—a 2-D design adapted to a three dimensional canvas—the skin of a human being. Nevertheless, becauseRead MoreWhy I Believe In God Essay1684 Words   |  7 Pagesbelieving in God are shown by the human body. Modern medical science says much about the remarkable design of that body – a design that in many thousands of ways advertises that the most careful, amazingly intelligent planning. In asking yourself whether there is a God, think about that design—for cleverer than the design of any automobile, a watch, and any piece of machinery. You own a body. Think – really think --- about it. Here are some reasons why your body is a product made by a most IntelligentRead MoreAn Approach of Designing an Exoskeleton Arm754 Words   |  3 Pagesactivations, by using related commercial design software and also specific biomechanics software is used for analyzing the exoskeleton . A stimulation platform is created by synthesizing a biomechanical model of human body and the exoskeleton which allows and evaluates the functioning and effects of two models. Results of design analysis and optimization are included INTRODUCTION: An exoskeleton suit is designed to grant support, aid and defense for the human body. Starting from these main functionsRead MoreProject Analysis1082 Words   |  5 PagesMethodology The project is addressed as an analytical site-specific based, that focuses to create a stronger coherence between public life with plans for existing building structures. The design approach for this project is studio experimentation. Through action and reflection process, the practice works in relation to extrapolate probability and plausibility for Sydney urban public space - as a metaphor of improvisation. This method includes observation, computer modelling, and 3d models/maquettesRead More`` Architecture And The Crisis Of Modern Science ``1637 Words   |  7 PagesPeter Zumthor, and Steven Holl emphasize on the phenomenology in their design processes. Their compositions and beliefs are evidences of the power of phenomenon. 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(Dembski. 2010) Intelligent design investigates the effect ofRead MoreLeonardo Da Vinci And The World Of Engineering1578 Words   |  7 Pagescommon. The common thread that links these things is Leonardo Da Vinci. Leonardo has impacted the world of engineering in so many different ways, it is almost impossible to count them all. He is considered to be the father of numerous innovations and designs and some of his original works are still being referenced today. This essay will discuss Leonardo and how his inventions were not only masterpieces in his time, but also how they provided a foundation for future engineers to build from. It all startedRead MoreTechnology And Its Effect On Design Of Product, Human Being, And Even The Society1011 Words   |  5 PagesHuman is different from other animal. There is apparent mental gap between of them such as â€Å"emotion, attention, memory, and abstraction in animal and humans† (). It means human beings can express their think and feeling through speak to other. Through people’s thinking, they invent the technology. New things bring newer things that the developed technology has improved well throughout the years that human is living in an age of rapid technological advances. In fact, technology has been an importantRead MoreThe Strength of the Teological Argument due to Science Essay1240 Words   |  5 Pagesthe teological argument. The Design argument is a theory based on the idea that everything in the Universe is ordered. It is also known as the Teological argument, derived from the Greek word telos meaning end or purpose. The basic and fundamental proposal of the design argument is that because of the apparent order that is present in the Universe and on earth, we must conclude that there is an element of design involved. To design something, it is logical to thinkRead MoreEvolution : A Scientific Theory1625 Words   |  7 Pagesintelligent and he created humans in his image. God has given living things the ability to evolve and/or adapt to their environment. â€Å"How does the organism know what kind of genetic mutation is needed in order to become the kind of entity that will be able to survive a new environment? Cells must have been pre-programmed by an intelligent mind that designed them to experience limited adaptation to a changing environment (Geisler Bocchino, p.147).† In colder climates, humans and animals tend to be slightly

Wednesday, May 6, 2020

Gay Marriage Should Be Legal Essay - 745 Words

In recent years, the word â€Å"gay† gradually be known by the public. At the same time, gay-discrimination grows up to be a hot topic. Like racial discrimination, gay-discrimination is also an argumentative topic. The Williams Institute did a survey about â€Å"How many people are lesbian, gay, bisexual, and transgender?† According to the survey, approximately 9 million people in America identify as LGBT (lesbian, gay, bisexual, and transgender). Not only in America, gays exist all over the world. So gay-discrimination is a big problem in today’s society. Some people approve that gay couples should have the same rights as heterosexual couples, however, some people against this perspective. As for me, I support that gay couples should have the same rights as heterosexual couples. Gay marriage is a controversial gay rights. On June 26,2015, the US Supreme Court made gay marriage legal and this gay couple’s right is protected by the US Constitution in all 50 states. Some opponents advocate that â€Å"marriage has long been a social institution defined by relationships between men and women.† (Nov. 6, 2014, 6th US District Court of Appeals Judge Jeffrey S. Sutton). Additionally, some people think gay marriage is unnatural and immoral. It is contrary to the beliefs, traditions of various religious groups. Personally, I disagree with Sutton’s statement. In the first place, marriage is a civil right for all human. Secondly, the reasons why people want to get married are love, rite ofShow MoreRelatedGay Marriage Should Be Legal1205 Words   |  5 PagesHoward Sociology 1301-93431 Gay Marriage Getting married is something that most people do when they find love, which it is an important event in their life. The GLBT (gay, lesbian, bisexual and transgender) community now get the legal right of same-sex marriage, which they have fought for throughout the years; on the other hand, some opponents of same-sex marriage have called f or a constitutional change towards it. Although there were some countries that allowed gay marriage before the United StatesRead MoreGay Marriage Should Be Legal1159 Words   |  5 PagesAmendment, which puts a ban on gay marriage. This amendment entitles to equal rights to the gay community, ending toleration of discrimination in jobs, rights protecting gays from hate crimes,rights allowing advancement in government. However, the concept of gay marriage is still not considered a right the American people should extend to homosexuals. II. The vast majority of opponents believe marriage should be between one woman and one man, meaning marriage should be between members of the oppositeRead MoreGay Marriage Should Be Legal1574 Words   |  7 Pagesequal rights. Gays and lesbians are consistently denied rights that are typically taken for granted by the average American. Specifically, gay and lesbian couples are denied the right to marry even if they are outstanding citizens. They are held at an unfair disadvantage solely because of their sexual orientation. This discrimination must stop, because gay and lesbian couples are law-abiding citizens too, who should be afforded the same rights as heterosexual couples. Marriage is about love andRead MoreGay Marriage Should Be Legal1564 Words   |  7 PagesWhat is marriage? Recently, people argue with respect to the definition of marriage. What happened to marriage? To get married is a very important event for almost everyone. Especially for women, marriage and giv ing a birth could be the two biggest events of their lives. Many people believe that getting married to the one whom he or she loves is natural. However, what do you think if you cannot get married to him or her because it is socially unacceptable? 100 years ago different colored peopleRead MoreShould Gay Marriage Be Legal?778 Words   |  3 PagesShould Gay Marriage Be Legal? â€Å"†¦I now pronounce you husband and wife†¦Ã¢â‚¬  One would normally hear this when attending a wedding. In tradition marriage has been between one male and one female who love each other. But how would one feel if they heard â€Å"I now pronounce you groom and groom† or how about â€Å"†¦bride and bride...†? In the last 50 years the number of same-sex couples has increased. The on-going argument between the government and the people is â€Å"Should gay marriage be legal?† Although some sayRead MoreGay Marriage Should Be Legal1126 Words   |  5 PagesJune 26, 2015 for gay marriage to be legal in all fifty states, thirty seven out of the fifty and Washington D.C already legalized gay marriage. Many support gay marriage and many do not, with widespread values and reasons for and against it. Due to religion and rights people across the nation have differing views and opinions of it.In a five to four vote in the Supreme Court gay marriage becam e legalized in all fifty states. Shortly after that a few marriage officiators and marriage licenses peopleRead MoreGay Marriage Should Be Legal1179 Words   |  5 PagesGAY MARRIAGES Some states such as Iowa legalized gay marriage through the action of judicial interpretation based on the state’s constitutional stipulations while other states such as Vermont legalized gay marriage through legislation initiatives. These cases demonstrate the government is the sole body that can dictate the validity of whatever is to be regarded as a marriage, and in this case gay marriage. The power to validate marriage is still observed among the private citizens, religious institutionsRead MoreThe Gay Marriage Should Be Legal947 Words   |  4 PagesDefending Gay Marriage During the last few years, homosexuality has become an important issue for debate. Moreover, homosexuals have taken their case further by claiming their right to marry. Same-sex marriage, usually known as â€Å"gay marriage†, is the marriage between two people from the same biological sex (Doskow1). Since 2000, eleven countries have approved the legalization of gay marriage worldwide: Netherlands, Belgium, Spain, Canada, South Africa, Norway, Sweden, Portugal, Iceland, ArgentinaRead MoreGay Marriage Should Be Legal1480 Words   |  6 PagesNew World Dictionary defines the word married as being husband and wife, yet there are millions of gay activists who are fighting for a new meaning. They believe marriage is more than a piece of paper and a set of rings. The hope is that marriage could be defined as a â€Å"public recognition of a private commitment† or â€Å"emotional, financial, and psychological bond† between two people (Sullivan 53). Gay activists belie ve that taking away the ability to have a publicly recognized relationship or an acceptedRead MoreGay Marriage Should Be Legal1351 Words   |  6 Pageshappened for United States, gay marriage became legal in all 50 states. In most states it already was but the remaining 13 became legal this year. There are many concerns regarding gay marriage, and the effects of them involve many legislative, cultural, religious and family issues. Gay marriage is controversial because a lot of people do not approve of it, they think it is immoral, unnatural, and not what the traditional concept of â€Å"marriage† really means. Opponents of gay marriage say it is only meant

Tuesday, May 5, 2020

Bartleby Essay Research Paper I prefer not free essay sample

Bartleby Essay, Research Paper I prefer non to, # 8221 ; besides tells the reader about Bartleby insulating himself. The phrase shows his deficiency of engagement, another signifier of isolation. The storyteller tells the reader precisely what he did to Bartleby, really vividly, as shown below.In the novelette, the writer tells the reader, down to the smallest item, what he did to Bartleby to insulate him from the universe. He tells us in this transition, # 8220 ; I placed his desk near up to a little side window in that portion of the room, a window which originally had afforded a sidelong position of certain grimy backyards, and bricks, but which, having to insubsequent hard-ons, commanded at present, no position at all, though it gave some visible radiation. Within three pess of the window glasss was a wall, and the visible radiation came down from far above between two exalted edifices, as from a really little gap in a dome. We will write a custom essay sample on Bartleby Essay Research Paper I prefer not or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Still further to satisfactory agreement, I procured a green folding screen, which might wholly insulate Bartleby from my sight, though, non take him from my voice. # 8221 ; The citation describes how the storyteller secludes Bartleby from society. Even his window, normally a signifier of flight, consequences in Bartleby being trapped behind another wall, therefore reenforcing his entire isolation. The sarcasm lies in the fact that the storyteller, while seeking to insulate Bartleby, becomes affected by it, so much so that he appears about human. Alternatively of disregarding him on the topographic point for declining to copy, proofread or go forth the premises, he tries to happen other employment for him, and even considers ask foring him to populate in his abode as his invitee. The storyteller develops before our eyes into a caring individual, really different from the cold, unsympathetic individual at the beginning of the narrative. # 8220 ; To befriend Bartleby, to hum or him in his strange willfulness, will cost me little or nothing, while I lay up in my soul what will eventually prove a sweet morsel for my conscience.† The narrator would normally befriend Bartleby or any other â€Å"sucker,† but Bartleby has given him a conscience. The narrator has realized that a common blemish in a person does not determine the person. In the beginning of the novella, the narrator only cared about his work, but now he realizes that people have a life outside of work, except Bartleby. The narrator then changes into a caring person, and tries to know Bartleby, and his odd ways, even going the extra yard to help him. In the end, the narrator tries to save Bartleby from his doing, Bartleby’s undoing, Bartleby’s isolation. In conclusion, in real life, the strange are always isolated from the normal. During the 1950’s and 1960’s, blacks were isolated, or segregated, from society. Now, many people are isolated: retarded, ugly , â€Å"uncool,† the deformed, and people with contagious, deadly diseases. In Bartleby’s time, the strange were looked down upon or ridiculed at (as in Freak Shows), so Bartleby isolated himself and permitted others to isolate him from society. Even though the narrator isolated Bartleby, Bartleby brought the isolation upon himself by living an abnormal life. By not fitting into mainstream society, Bartleby left himself open to isolation. The three literary elements, symbolism, descriptive passages, and irony, described how Bartleby’s isolation from society fit in the novella. Jawahrlal Nehru said that isolation is dangerous, as in Bartleby’s case. Isolation can drive a person insane, make him mute, or even kill him. The theme is not to let yourself succumb to the prejudice of others, and let yourself be isolated.

Thursday, April 9, 2020

Shooting Dad and Arm Wrestling free essay sample

From being only a physical communication to total opposites until adulthood, it is talked about. Manning and Vowell both effectively communicate the point of their story to us even though their stories are opposites of each other. Brad Manning’s story about his father is set up as a narrative to explain the relationship between each other. This is an effective way for Manning to get his point across. Manning gives a lot of descriptions of their physical relationship growing up and how he always looked up to his father for being big and strong. Manning use to love losing to his father in arm wrestling matches but as he got older and stronger and his father got weaker, he realized he had a lot more power now. â€Å"I might have preferred him to be always the stronger, the one who carries me. But this is impossible now; our roles have begun to switch. We will write a custom essay sample on Shooting Dad and Arm Wrestling or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Manning realizes that even though they only ever had a physical communication and love, they actually had emotional as well. If Manning did not include the descriptions for his father and him in an arm wrestling match, then we would not know to what extent that Manning looked up to his father, and if we did not know how much he looked up to his father we would not be able to see a change in Manning’s future, and if we did not see a change In Manning’s future this narrative would not have made sense and would be a waste. Manning effectively uses a narration with lots of description to show the depth of his relationship with his father. Brad Manning’s Arm Wrestling with my Father has a cheerful tone to it. Growing up Manning always enjoyed having a strong father and losing to him. When Manning came home for the week for college finals, you could tell he truly was enjoying the time with his family and especially his father. Growing up Manning always tried to gain the unconditional love of his father and he never seemed to gain it. Manning eventually beats his father in arm wrestling and it is all that he could ask for and more which shows how cheerful he was. â€Å"How could I have learned so quickly how it would feel to have overpowered the arm that had protected me and provided for me all of my life? His arms have always protected me and the family. † Even though Manning felt bad that his father lost, and he won, he was still happy to know that he had finally beaten his father. They both won something with that week of being together. â€Å"I realized then that Dad must have learned something as well, and what he said to me in that last hug was that he loved me. † They were able to breakthrough their physical love and go farther and Manning was happy about it and wanted to remember it for as long as he could. Manning effectively shows a cheerful tone by displaying how the roles changed throughout and the last hug. Sarah Vowell uses compare and contrast throughout her story about her father. In the beginning Vowell sees no similarities between her father and herself. Vowell does a good job comparing herself and relationship with her father because of all her details, even though they were not being compared for similarities and they were being compared for their differences. He is really into guns and is a republican, while she is not into guns and is a democrat. While Vowell and her twin sister were young their father took them to shoot their first gun. Vowell did not like it and was scared to pull the trigger, but her twin sister highly enjoyed it. From the beginning of the story you knew that Vowell and her dad were not close. When Vowell got older she realized she wanted to become a better daughter. â€Å"The older I get the more I’m interested in becoming a better daughter. First on my list: Figure out the whole gun things. † Vowell called her father up and asked to watch him shoot off the canon. Throughout the day with him she realized that they were not as distant as they thought they were. My dad and I are the same person. We’re both smart-alecky loners with goofy projects and weird equipment. † Vowell and her dad were closer than they thought even though they were into different things. If Vowell did not use compare and contrast then her audience would not understand both sides and if we did not understand both sides we could not properly understand the whole background of their relationship and if we did not understand their relationship we could not understand their current relationship and feelings. Vowell’s use of compare and contrast to set up her narration was overall effective. Sarah Vowell’s story Shooting Dad has a disagreeing tone throughout the story even though at the end, she goes along with what he asks. Vowell and her father did not get along or have any of the same interests of beliefs as each other whole she was growing up. â€Å"You wouldn’t have needed to come inside to see that is was a house divided. † Vowell did not agree with guns because she was a democrat but her father did since he was not. Vowell does not seem happy or okay with the gun situation from right off the bat. It is easy to see that there is going to be conflict over the guns and that Vowell does not agree with them. â€Å"‘Why, shooting crows is a national pastime, like baseball and apple pie. ’ Personally I preferred baseball and apple pie. † Vowell and her dad disagree and have different opinions on many different things. Vowell effectively uses this t one throughout the whole story with many side remarks and comments about her dad and their differences. It makes you feel like you are actually in the divided house and you can feel the tension build up as she grows up in the house. When she gets older, she still disagrees with the guns things, but she puts that thought asides to be a better daughter. Even though Vowell still disagrees with guns and doing it just for fun, she is able to see that if he is into it she will go along with it. Vowell effectively uses the disagreeing tone throughout the narration.

Monday, March 9, 2020

Christianity

In regards to the issues of Christianity, Human Nature, and Morality philosophers Fredrich Nietzsche and Thomas Hobbes express radical views that are completely in opposition to one another. Hobbes philosophy is dominated by loyalty to the crown, riddled with references to the Christian scriptures, and centered on a belief that life is nasty, brutish, and short. (Leviathan) Nietzsches philosophy is dominated by the pessimistic views of Arthur Schopenhauer and his belief that the human race is nothing more than a herd. Nietzsche believes that God is inert and thus the enemy of life. (Anti-Nature) Both Hobbes and Nietzsche look at the world in a completely different light. Hobbes was a Christian who defended the bible, while Nietzsche refers to Christianity as being a great curse, one of stupidity in fact. There is nothing we envy less than the moralistic cow and the fat happiness of the good conscience...peace of soul, the Christian desideratum. (Anti-Nature) On the topic of human nature Hobbes thought life to be the war of every man, against every man. (Leviathan) Nietzsche, on the other hand, took a nihilistic approach and declared that human nature is simply a euphemism for inertia, cultural conditioning, and what we are before we make something of ourselves. Hobbes views on morality were strictly biblical, straight out of Exodus. Nietzsche, however, held morality as an impediment to the development of a new and better civilization; after all how could a religion that believes in turning the other cheek proclaim any intelligence? If thy eye offend thee, pluck it out. (Anti-Nature) Nietzsche believed that modern Christian civilization is demented. It is a sickness that must be overcome. Hobbes, however, declared that God, when he speaks to any subject, he ought to be obeyed. (Leviathan) Throughout his life, Nietzsche held the belief...

Saturday, February 22, 2020

Odalisque, Harmony in Red Research Paper Example | Topics and Well Written Essays - 750 words

Odalisque, Harmony in Red - Research Paper Example These paintings are infused with southern light, bright colors, and a profusion of decorative patterns. They emanate a hothouse atmosphere suggestive of a harem†.2 The painting’s dimension is noted as 15 1/8 x 21 5/8 in. (38.4 x 54.9cm). As exemplified through the title, the predominant colors seen in the painting are red, with other colors ranging from white, yellowish orange, lavender, shades of gray, pink, green, and brown. The focal image is the reclining figure of a woman, researched to be â€Å"Henriette Darricarrià ¨re (born 1901), a young woman skilled in the arts of ballet, piano, violin, and painting who lived near Matisses studio†. 3 Viewers are given a glimpse of the model’s exposed left breast; yet, the rest of her body as skimpily covered with a white thin overcoat. The model’s skin illuminates as she lounges in a peaceful stature with her eyes closed and her left arms raised where her hands are noted to rest just beneath her left cheeks. Both her ankles are adorned with foot anklets, one in green emerald color (right ankle) and the other in intermittent colors of yellow and brown. The background is predominantly red, with the walls seemingly covered in geometric triangular patterns. A gray side table rests beside the bed and another oval yellow table with similar decorative figure in the same shade positioned beside it. Matisse’s style in painting was noted to be diverse. As explicitly noted, â€Å"Matisses painting moves quite freely from one style to another, from an almost naturalist, contoured technique, in which the play of light and shade is translated into classic perspective, to a concept in which large flat areas of colour dispense with volume and offer themselves up for audacious ventures into geometric, even abstract, forms†. 4 The geometric patterns shown in the painting evidently proved the contoured technique and effectively manifested binges of naturalism and realism in